Homesrolo Academy

A credential you earn, not one you buy.

This is a design for a programme that does not exist yet. Paid accreditation tells a homeowner that a company spent money and nothing about how it handles a deductible, a change order, or a callback. The intent here is a credential that cannot be bought at any price.

Courses proposed: 6
Hours proposed: 33
Intended pass mark: 80
Purchasable: No

How this differs from paid accreditation

The comparison below is about structure, not about any particular organisation. Where a badge can be bought, a homeowner is right to discount it.

	Pay-to-accredit model	Homesrolo Academy
How the badge is obtained	Pay an annual accreditation or membership fee.	Intended: complete the hours, pass the assessment, agree to the conduct standard. Not built.
What it costs to keep	Keep paying. Stop paying and the badge disappears regardless of conduct.	Intended: re-earn it when it expires. Payment cannot award, restore, or extend it.
Effect on placement	Higher tiers buy better position and more leads.	None. Ordering already reads company name only and never reads credentials.
What it claims about the work	Implies general trustworthiness without checking any job.	Intended: states what was studied and passed. Nothing about any particular job.
When conduct is questioned	Often unaffected while fees are current.	Intended: suspended or withdrawn, with the change shown rather than deleted.

The curriculum

Chosen for the failure modes that actually harm homeowners and sink contractors, rather than for what is easy to teach. Two of these exist because good companies lose their licence or their business over them without ever intending harm.

Ethics and consumer protection

Renews every 2 years

Deductible handling, high-pressure closes, door-knocking rules, and honest scope representation. Most contractors who get into trouble here did not set out to; they copied a practice from someone else.

Why absorbing, rebating, or concealing a deductible is treated as fraud in many states
Contract cancellation rights and cooling-off periods
Representing scope, materials, and timelines accurately in writing
High-pressure and door-to-door sales rules after a storm

Insurance claim boundaries for contractors

Renews every 2 years

Where the line sits between documenting your own work and negotiating a claim, which is licensed activity in most states. This is the single most common way a good roofing company acquires a regulatory problem.

What public adjusting is, and why it requires a licence
Documenting work performed without advising on coverage or settlement
Why "we handle the insurance for you" is a dangerous sentence
Referring a homeowner to a licensed professional without steering for value

Money management and cash flow

Renews every 3 years

Most contractors who fail are profitable on paper. Deposit discipline, job costing, and retainage are what turn a busy year into a solvent one.

Job costing that separates gross margin from net
Deposit, draw, and retainage schedules that keep a job funded
Reading a cash-flow forecast and spotting a squeeze early
Reserving for warranty callbacks and tax

Estimating and scope documentation

Renews every 3 years

A disputed job is usually a documentation problem wearing a quality complaint. Line items, quantities, and photographs settle arguments before they start.

Building an estimate from line items, quantities, and unit prices
Documenting existing conditions before work begins
Change orders that survive a disagreement
Measuring and stating quantities consistently

Warranty, documentation, and handover

Renews every 3 years

The details a homeowner needs five years later are the ones nobody writes down on the last day of a job. This is also what makes a released project record worth releasing.

What a workmanship warranty should say and for how long
Registering manufacturer warranties correctly
Assembling a handover pack a future owner can actually use
Handling a callback without losing the customer

Communication and scheduling

Renews every 3 years

Across review data generally, schedule and communication complaints outnumber workmanship complaints. They are also the cheapest to fix.

Setting and resetting expectations when weather moves a job
Who calls the homeowner, and when
De-escalating a complaint before it becomes a review
Written confirmation habits that prevent disputes

How a credential would be earned

Complete the coursework. Hours are tracked per module, not self-attested.
Pass a written assessment. A resit is allowed; a purchase is not.
Agree to the conduct standard the course teaches, in writing.
Keep it current. Every credential expires and must be re-earned, because a course taken in 2026 says nothing about conduct in 2031.
Maintain standing. A credential can be suspended or withdrawn on a substantiated conduct finding, and the withdrawal is shown rather than quietly deleted.

What a credential is not

Stated plainly, because a seal on a profile will be over-read otherwise.

A credential records completed coursework and a passed assessment. It is not a licence and does not replace one; licensing is issued by a state or local authority, not by Homesrolo.
It is not a guarantee of workmanship, a warranty, or an endorsement, and it does not predict how any particular job will go.
It cannot be bought. Enrolment fees pay for running the programme; they never purchase a pass, and no payment of any kind can award, restore, or extend a credential.
It does not affect a company’s position in any list on Homesrolo. Ordering reads name only.
It expires. A credential that has lapsed is shown as lapsed rather than quietly removed.

See credentials on a sample profile